SRG.D with new spots, web presence and newsletter
SRG Deutschschweiz (SRG.D) has given itself a new outfit: New radio and TV spots, a new web presence, the new visual.
The emblematic puzzle game - photographed by SRF photographer Oscar Alessio - highlights joint action - a leitmotif for the association. From September 28, the spots can be seen and heard on SRF's various channels and on member.ch. They were conceived and produced in-house by SRF/TPC. For the realization of the Landing page The Zurich agency Notch Interactive is responsible for the project.
SRG.D is SRG SSR's largest regional society and has over 16'000 members. With its new image, it wants to emphasize more strongly that SRG is an association that people can join and participate in. The declared aim of the campaign is to attract more members, but also to raise awareness that SRG belongs to the Swiss population and that it is open to everyone to get involved.
https://www.youtube.com/watch?v=xz1Fqi_J1PA
https://www.youtube.com/watch?v=YuoIoPlzwwU
Website becomes media news portal
Biggest innovation on Srgd.ch is the dynamic news section on the home page. With daily news about SRG, its programs and media policy developments in the audiovisual sector, it becomes an information portal. Flanked by the social media channels Twitter, Facebook and Youtube, it is SRG.D's new lead medium.
The weekly newsletter "SRG Deutschschweiz aktuell" continues to provide selected reports from this news section. In addition, there are various subpages on srgd.ch with all the relevant facts about the company and the association. This makes the website a comprehensive information channel for members, committees, media professionals and the general public interested in SRG.
