Stailamedia and Maxus launch interactive TV campaign for Jeep
Stailamedia and media agency Maxus are implementing an interactive TV campaign for the current Jeep Cherokee campaign in Switzerland.
Shazam, the mobile app for music recognition, has become indispensable for many users. This makes this high-reach mobile channel interesting for advertisers as well. With "Shazam for TV," advertisers can also help classic TV commercials become more interactive: "Shazam for TV" brings linear TV and mobile interactivity together. Interested customers spend up to five minutes in the advertiser's brand world.
The car manufacturer Jeep is already relying on the proven link between TV commercials and the Shazam mobile app in many markets. An interactive TV campaign will run in Switzerland from September 7, 2015 to September 27, 2015.
After the call-to-action in the TV commercial, users can not only call up detailed product information on new engine options, the UConnect multimedia system and other extras. Rather, the user is also offered a wide range of content through information on the music track from the TV commercial and social media integrations from Facebook, Twitter and YouTube. The dwell time with the brand is significantly higher through "Shazam for TV" than with a purely conventional TV campaign. In addition, users can book a test drive at their local dealer and/or order the current Jeep Cherokee catalog directly via the app.
"Together with the Maxus agency and the client Jeep, we are happy to be able to offer the great possibilities of linking online with TV advertising in the Swiss market as well," says Melanie Ohnemüller, consultant in charge at Stailamedia. "The limited Jeep Cherokee Swiss Black Edition stands out above all for its Black finish features - but there is much more to discover. "Shazam for TV is an ideal tool to take viewers beyond the TV spot," says Mattia Lovallo, Brand Communication Manager for Jeep Switzerland. "Already, more users have made use of the second screen offer than expected. However, a TV campaign with a relevant size and corresponding GRPs is also crucial for the success and added value of a "Shazam for TV" campaign," says Philipp Augenstein, Head of Digital at Maxus.
