Dynamite: Trouble makes ugly - smile please!
The city of Zurich and twelve transport and interest groups are pulling together and launching the "generally friendly" campaign. The Dynamite agency implemented the comprehensive campaign.
The alliance calls on all road users to contribute to improving road safety by being friendly and tolerant. The three-year "generally friendly" campaign was presented to the public on Tuesday by city councillors Richard Wolff and Filippo Leutenegger and Reto Cavegn, Managing Director of the TCS Zurich section.
The campaign designed by Dynamite consists of a TV short spot, viral long spot, posters, print products, vehicle advertising and the website Generally-friendly.ch together.
In addition to the more or less traditional advertising materials, it also invites road users to actively participate and submit comments. At several stand campaigns, road users have the opportunity to have their picture taken with the "generally friendly" sign or upload their portrait picture to the website and send their wishes to other road users.
Responsible at the Zurich City Police: Rolf Nägeli (Head of the Prevention and Communication Department), Gabriela Affeltranger (Head of Crime and Traffic Accident Prevention), Reto Bohrer and Markus Eigenmann (Specialist Advisor for Prevention). Responsible at the Traffic Department of the City of Zurich: Esther Arnet (Director), Wernher Brucks (Head of Road Safety). Responsible persons at Dynamite: Siegfried Simader (art direction), Anja Trendle (graphics), Urs Zwyssig (text/concept), Massimiliano Madonna, Roger Bosshart (strategy/consulting), Carlos Gonçalves (programming), Stefan Minder (photography).
