Déformation professionelle - Professional diseases in advertising and marketing
Axel Eckstein, Executive Creative Director at Leo Burnett Switzerland, writes in Werbewoche about pathology in advertising and marketing. In the tenth episode: laughter jam (risum interrupta).
Description
A laugh jam occurs when a humorous element of a presentation (e.g., punch line of a commercial) triggers the affective mouth movements typical of laughter, but after a certain time delay, these are occupied by feelings of doubt or gloom from the cerebral cortex.
Causes
So far, two causes of laughter congestion are known. In the most common cases, those affected by laugh jams assume that other people do not laugh at the same things as they do. In the remaining cases, they assume that an orally transmitted punch line cannot be reproduced in another form of presentation (usually filming).
Diagnosis
For diagnosis, the patient is presented with a calibrated film script: someone comes up with all sorts of ideas to avoid being released from prison because there is no nice furniture waiting at home. If the patient smiles, but then makes statements such as "Prisons are for bad people and therefore not funny," laughing jam has been established.
Prevention
One proven way to avoid laughter jams is to trust your own feelings. Preventive action also comes from confronting what you voluntarily share. This includes video clips shared online of parents exposing their own children, or those with dogs jumping against glass doors, but also nude selfies of celebrities.
Published so far:
Premature mark effusion (ejaculatio logo praecox)
Idea bedsores (decubitus idea)
Panic-progressive disorder (morbus pendulum)
Margin inflammation (gastritis profit)
Success strabismus (strabismus successus)
Gold fever (febre auri)
Platitourette (repetitio nausea)
Visual fetishism (stimulus best practice)
Probonose (thrombosis facsimile)
