Ogilvy: New secret missions with Fink and Bürgi
From now on, the two officials known as Fink and Bürgi from the fictitious Office for Swiss Values are once again on a secret mission. Their declared goal is to uncover the secret behind Aldi Suisse - this time on behalf of the Swiss people.
In the past two months, this could be increased to Fink-buergi.ch Suggest topics that the two officials should investigate next. Over 3600 assignments were received on the website during this time. Orders that were named the most have now been packaged into funny stories and filmed. These are about topics such as freshness, organic, guarantee, quality and environmental friendliness. The TV spots were directed by Dani Levy and will be aired on TV immediately. The first episode is about the topic of freshness.
According to Aldi Suisse, the reaction to the TV appearances of Fink+Bürgi so far has been extremely positive. The two chaotic, chronically unsuccessful officials were very well received by the public.
Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Martin Ulmann (Advertising Team Leader), Sandra Pfändler (Project Management) and Christina Schefer (Web). Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Thomas Bolliger (CD), Tino Heuter (AD and Markus Sidler (strategy/text), Samuel Hug and Max Brunner (consulting). The TV spots were produced by Rocket Film together with Dany Levi (script/direction).
