Rivella also relies on Bendrit Barja
Following in the footsteps of companies such as Samsung, Ringier and Emmi, Rivella is also relying on Bendrit Bajra. The beverage manufacturer and the social media star are launching a joint campaign, Rivella #Poolhero, just in time for the start of summer.
In the campaign, Rivella and Bendrit challenge Switzerland to find the coolest jump into the water this summer. The focus is on Bendrit as an original and unique pool hero. He will be challenged by various personalities and the whole of Switzerland. The campaign kicks off this week, with the first event highlight this weekend in Lucerne, at the Badi Lido. As part of the national event series Rivella #Poolhero, Bendrit is looking for the first winner on June 6/7, 2015. In addition to fame and glory, participants can win a team ticket for the sold-out Saturday (September 5, 2015) "Rivella Toasted Challenge", with Bendrit as team captain.
Adrian Ehrbar, Head of Sports/Events Rivella, is looking forward to the collaboration: "Bendrit Bajra is an ideal partner and ambassador for us for this online campaign. As a social media star, he opens up new communication channels for Rivella. But the most important argument is that we got to know Bendrit as an authentic, innovative and above all humorous young person."
