Ruf Lanz: Billboard columns turned into milk glasses
Ruf Lanz made surprising use of Clear Channel's illuminated rotating columns for the Swiss Milk Producers SMP - transforming them into a large, rotating milk glass.
The first milk glass has been on display on Schaffhauserstrasse in Zurich since May 18, 2015. Fittingly, right by the Milchbuck stop.
The print and outdoor campaigns of the Swiss Milk Producers come since 2006 from the Ruf Lanz stable. Last winter, the creative agency caused a stir in the ski resorts. There, posters were placed at the cable car stations in just the right way to make it look as if Lovely the dairy cow was pulling the whole cable car (Werbewoche.ch reported). The campaign won several awards - including gold at the 2014 Epica Awards (Werbewoche.ch reported).
Responsible at SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Promotions), Céline Jagisch (Project Manager Advertising Milk). Responsible at Ruf Lanz, Zurich: Danielle Lanz, Markus Ruf (Creative Direction), Marcel Schläfle (Art Direction), Florian Birkner (Text), Tanja Felix, Pascal Trütsch (Consulting), Tobias Stierli (CGI). Production: Attilio Meyer. Media Partner Outdoor Advertising: Clear Channel.
