Notch Interactive: New website for Zühlke
Notch Interactive created the website for the Zühlke Group and its national companies in Switzerland, Germany, the UK, Austria and Serbia. Notch Interactive was responsible for conception, design, content and technical implementation.
Zühlke has stood for innovation since 1968. The solution provider accompanies national and international customers from different industries from the idea to market success. This is possible thanks to the unique combination of different competencies.
The Zurich agency has visually redesigned the website. The striking design language digitally strengthens Zühlke's brand character. Following the logo, square areas structure the content and use emotional images to express various characteristics of Zühlke: broad engineering expertise as well as absolute team and customer orientation.
Highlights of the website include multi-optional access, referential content, and modular design. Users are directed to the appropriate experts at Zühlke according to their interests. Country teams can pull content from the entire content pool and easily manage it. To build new pages, the CMS provides 25 building blocks that can be combined in any way and are responsive.
With its new website, Zühlke is pursuing a new content strategy. Multi-optional access gives all user groups fast and direct access to the content that is relevant to them. The content was created by Notch Interactive based on customer surveys, internal workshops and expert interviews. Condensed texts and infographics demonstrate Zühlke's methodological, industry, engineering and implementation expertise.
Responsible at Zühlke: Daniela Reinhard (Head of Communications), Marike Carstens (Senior Project Manager), Nadine Grätzer (Marketing Communications Coordinator). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Jeff Gerber (creative direction), Marco Klein (art direction), Alain Aebersold (design), Juan Colmenero (text), Tobias Fuhlroth (technical direction), Samuel Blattner, Toprak Özgür, Bernard Kowalski, Jonas Huber, Diego Morales, Cheryl Oberholzer (web development), Stefan Schäfer (head of consulting), Marco Giaquinto (consulting), Roger Oberholzer (strategy).
