UPC Cablecom: New campaign, new agencies

UPC Cablecom wants to offer convincing performance even in the smallest subscription. This is explained in the new campaign by testimonial Carlos Leal: He compares mobile Internet with another topic where people are happy about performance on the move - vehicles. The campaign orchestrates this idea across various disciplines from TV to large posters, and Carlos Leal also pays a surprise visit to movie theaters.

UPC Cablecom is also working with a proven partner for the implementation: Once again, Manifesto Films with director Reto Salimbeni has taken on the TV production. What is new, however, is the agency - or rather the agencies: The campaign, which will be used in Switzerland and Austria, is the first result of UPC Cablecom's collaboration with Scholz & Friends Zurich and Young & Rubicam Vienna. After a multi-stage evaluation process by UPC Cablecom in collaboration with Cherrypicker, the latter prevailed as the new agency partners for the Swiss and Austrian markets.

Responsible at UPC Cablecom: Ivo Hoevel (Chief Marketing & Products Officer Switzerland/Austria), Marcus Kikisch (Director Marketing Comm. & Brand Mgmt.), Ysabel Ammann (Marketing Communication Manager). Responsible at Scholz & Friends Zurich: Christian Vosshagen, Roger Dobmann, Wim Lanz, Sabine Bremermann, Thomas Müller, Sonja Jegen, Thomas Ammann, Lukas Frei (Creation and DTP), Petra Moser, Tobias Baumann, Martin Samsel (Consulting & Strategy). Responsible at Manifesto Films: Reto Salimbeni (Director), Shannon Mildon (Producer), Charlotte Hottinger (Client-Services), Nick Wenger, Tabea Bühlmann (Edit), Jürg Dummermuth (3D), Andy Weimer (Post-Production Supervisor). Responsible at Michael Munique Photography: Michael Munique At OMD See: Mia Pütz (Managing Director), Claudia Pracherstorfer (Account Director).