Erdmannpeisker: Image film for Bimbosan
Erdmannpeisker has produced an image film for Bimbosan. The aim is to open up new markets in an appealing way and in seven languages.
The infant milks and bottle supplements from Bimbosan are popular classics in Switzerland. Since 1932, the family-run company in Welschenrohr (SO) has been ensuring that every generation thrives. In future, the company wants to increasingly look beyond the domestic porridge plate to international markets. To this end, the erdmannpeisker agency has created an image film that brings the world of Bimbosan to life in an appealing way. The new visual identity, which was also developed by erdmannpeisker two years ago and has contributed to double-digit percentage growth in sales, is used as the basis for this.
According to the press release, the image film was produced on a small budget, but has big goals. It is intended to make Bimbosan better known around the world and will initially be used in German, French, Italian, English, Arabic, Chinese and Korean.
Responsible at Bimbosan: Daniel Bärlocher, CEO. Responsible at Erdmannpeisker: Gabriel Peisker, CD; Daniela Müller (consulting); Felix Reidenbach (illustration); Crunch Motion Design, Daniel Kunz (animation).
