Valencia presents "egg" catcher for Coop
As with the two previous Christmas campaigns, Valencia succeeds in convincing Coop with fresh visuals for this year's Easter appearance.
The decisive factor in the choice of the new campaign was an implementation that comes across as fresh and high-impact, according to the statement. "We had in mind a campaign that would quickly convey the theme of Easter. Because people like to tinker and decorate at this time of year, we picked up on this in the campaign," Creative Director Tommy Schilling tells us. This then gave rise to the new "egg" catchers for Easter 2015.
As with the previous Christmas campaigns, Valencia is again featuring children in the visuals. All in all, the three motifs "Easter bunny", "Easter egg" and "Easter chick" characterize the new Easter look. The Easter motifs can be seen on all advertising media, from POS measures to posters, shopping bags and advertisements. They also appear on the cover of the Easter magazine, which is also being produced by Valencia and gets readers in the mood for the Easter season with recipes and inspiration.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Carole Burri (Project Manager Advertising), Oliver Johnson (Head of Digital Marketing), Fabienne Schneeberger (Digital Marketing), Karin Heliopoulos (Head of Media) and Stephan Küng (The Whole Media). Responsible at Valencia Communication:
Tommy Schilling (Creative Director), Béa Otto (Art Director), Daniel Nussbaumer (Junior Art Director), Sebastian Refardt (Senior Copywriter), Diana Aberkane (Senior Account Director), Tanja Krismer (Junior Consultant), Serdal Aktas (Polygraph Team Leader) and Patrick Hublard (Polygraph).
Photo: Tobias Dürring, Styling: Claudia Schilling (Set and props), Ruth Bugmann (People) and Franziska Fitze (Hair/Make up).
