Serviceplan Public Relations: Partnership with Clue
The Zurich-based PR agency Serviceplan Public Relations Suisse and the agency Clue based in Kuala Lumpur are entering into a partnership. Both parties are expanding their network both parties expand their network as well as industry and country-specific competencies.
The cooperation between the two agencies is expected to result in a mutual expansion of competencies and to extend the network and awareness to the respective markets. According to Claudio Rotter, Managing Partner Serviceplan Public Relations Suisse, the mandate support of Malaysian clients in Switzerland is of particular interest. Swiss Markus Helbling, founder of Clue, who himself worked in Switzerland for a long time and therefore knows the industry here very well, is looking forward to the partnership: "With Serviceplan Public Relations Suisse, we have found the ideal partner to expand our public relations expertise in the Swiss market. The House of Communication and the Serviceplan Group behind it also enable integrated and cross-disciplinary cooperation throughout the DACH region."
