Havas promotes individual investment advice from CS
Credit Suisse redefines investment advice and launches Credit Suisse Invest in Switzerland on April 1, 2015. Havas Zurich is responsible for the campaign.
In TV commercials, on print ads and posters, and on web banners, this new direction is communicated with a clear slogan: "Finally, you get what you expect from investment advice."
The campaign picks up authentic situations from the lives of investment clients. Staged in a private setting, they know exactly what they want and find a competent partner for their individual goals in Credit Suisse Invest, according to a statement on Friday. The casualness of the observations is intended to immediately create an intimacy that was staged by director Mona El Mansouri with attention to detail.
The campaign will be on air throughout Switzerland from March.
Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Thomas Christen, Alessandro Monsurrò, Nicole Fuchs, Desirée Germann (Marketing Investments & Wealth Planning), Anja Herrmann, Marisa Piffari, Delila Kurtovic, Michael Schmid (Advertising). Responsible at Havas Zurich: Frank Bodin (overall responsibility), Michael Kathe (CD), Christoph Hess, Markus Tränkle (text), Denis Schwarz (AD), Walter Tagliaferri, Rolf Hunziker, Thomas Wettstein, Diego Cortés (consulting), Constantine Wrage (FFF), Mona El Mansouri (direction), Pumpkin Film AG (film production), Ultra Images (post production), Jingle Jungle (sound studio), Jonathan Heyer, Dhondup Tersey (photo), Felix Schregenberger (image editing).
