New Managing Director of the BSW Association
The Association of Leading Advertising and Communications Agencies in Switzerland has a new Managing Director in Catherine Purgly. She will take up her post on June 1, 2015.
Catherine Purgly has worked as a marketing communications consultant for Swiss creative agencies for around 20 years. From 2003 to 2011, she was a member of the management team at Draftfcb/Lowe Group. First as a consulting group leader, then as the person responsible for strategic planning. In addition, she was responsible for new business and strategy workshops for national and international clients.
Catherine Purgly holds a degree in communications management and speaks German, English and French. From 2011, she managed her own mandates in the areas of brand management, branding as well as holistic marketing communication solutions. Catherine Purgly succeeds Peter Leutenegger, who successfully led the association for four years and will continue to be available for special tasks.
