Wunderman: Interactive Christmas card for Microsoft

An album that contains thousands and thousands of photos from people all over the world and continuously changes its appearance - this is a novelty in the history of virtual Christmas greetings! This is made possible by Brandalizzer, a social media Windows app developed by Futurecom, which filters out the feed of various social media. But first things first: First, Microsoft employees, partners, friends and relatives were invited in a mailing to tag their very own Advent impressions with a predefined hashtag and post them on Facebook, Instagram or Twitter. Brandalizzer then accessed the hashtagged images and linked them to the Microsoft Christmas Gallery.

This is how a not-so-ordinary album with diverse cultural insights was (and is) gradually created - because the interactive Christmas gallery has now been adapted for 18 country platforms, including Switzerland. To see how else people around the world are getting in the mood for Advent, click here.

Link (Switzerland)

Link (Global)

Responsible at Microsoft: Christian Frei (Marketing Communication Lead Western Europe HQ) and Marta Sereno Oliveira (Project Manager Western Europe HQ CMO). Responsible at Wunderman (Member of Y&R Group Switzerland): Thomas Engeli (ECD), Daniel Schranz, Carl Gustav Stahl (AD), Parvez Sheik Fareed (text), Valeska Kraus, Andreas Punter (consulting), Roberto Eichin, Nicolà Krügel, Manuel Meier, Pascal Albrecht (programming).