Autoscout24 launches new "Wheels!" e-magazine
Autoscout24 is launching Switzerland's first purely digital car magazine. The zero number will be presented to the general public for the first time at the Auto Zürich Car Show from November 6 to 9, 2014.
According to the press release, the e-magazine, with the catchy name Wheels! offers readers an interactive reading and information experience on the tablet. Technical and advice articles, reports, opinion texts, entertainment, vehicle comparisons and new car presentations: The new Autoscout24 e-magazine covers a broad spectrum. With an emotional design and a touch of lifestyle, it is aimed at all those interested in cars, motorcycles and lifestyle who appreciate multimedia content. According to Christhoph Aebi, Director of Autoscout24, Wheels! impresses with current and seasonal topics packaged in a special "look and feel". It is intended to appeal equally to women and men.
With native advertising variants, animated ads, integration of commercials, and direct links, Wheels! also wants to offer advertisers all conceivable integrations and functions to stage their products in the digital environment. The e-magazine can be downloaded free of charge from the App Store and the Google Play Store for iPads and Android tablets. Wheels! will be published ten times a year from 2015 - initially in German. A French version is being planned.
