McOptik: Gilbert Gress becomes brand ambassador
Gilbert Gress swaps his trademark, his famous gold glasses, for new models from McOptik and becomes the new ambassador for the Swiss optical chain.
From now on, Swiss television audiences will be able to see a "new" Gilbert Gress. Because he is parting with his trademark: the golden glasses with the large lenses. The former coach had McOptik give him a new look. "A decade with the same glasses was enough for me - I wanted to dare to try something new," says Gress.
Gilbert Gress is letting the Swiss public take part in his transformation and help decide which glasses look best on him. On the website Change of glasses.ch you can vote for the best new Gress look until Sunday, November 30.
"When the most famous and legendary spectacles in Switzerland change, it's something very special," says Michele Traficante, COO and member of the management team at McOptik, "we are delighted that Gilbert Gress has chosen McOptik and thus our Swiss quality." The well-known football expert can now be seen as the Swiss optical chain's new brand ambassador in a TV commercial.
