Republica: Mr. West goes "Back to the Future

For around a year, "Mr. West - the film" has formed the core of Republica's campaign for the Westside shopping center (Advertising week reported). In nine episodes to date, the series has shown the adventures of a man who moves into the Westside shopping and experience center. His 9000 square meter "apartment" with pool, water slide, spa, cinema, restaurants and over 50 stores forms the interesting backdrop for the image campaign, which makes the claim "as colorful as life" tangible. Just over a year after the launch, a special tenth episode of "Mr. West - the film" was produced.

The tenth part not only takes up the theme of the current Technorama exhibition at Westside, it also heralds a new era for Mr. West, played by award-winning actor Philippe Graber. With an original DeLorean DMC-12, known from the cinema classic "Back to the Future", the Westside resident drives into the future - a future that will also bring many new things for Mr. West.

Responsible at Westside: Ludwig Nehls (Center Manager), Franziska Goldinger (Head of Marketing). Responsible at Republica: Chris Morgan, Mike Krüll (creative direction), Aysun Sentürk (senior consulting), You-Jin Sin (consulting), Bala Trachsel (overall responsibility), Stories (film production).