The company recently launched the new coffee drink Caffè Lattesso Espresso, which has an Amaretti pastry in the lid - the ideal wake-up kiss to go with the espresso. Accordingly, the coffee drinker in the commercial has his Amaretti stolen by a pretty lady, but receives a kiss from her to wake up and start the day on a high note.
Responsible at Lattesso: Erich Kienle (overall responsibility), Karin Kägi (responsible for marketing). Responsible at Jim & Jim: Fabio Emch (overall management), Tobias Bonfanti (production management/concept). Responsible at Hillton: Tobias Bonfanti (director/editor), Pierre Castillo Bernad (cinematographer), Jan Wittrowski (lighting), Jingle Jungle (sound design).