TBD: Campaign for the opening of the Diameter Line
On June 14, the Weinberg tunnel and Löwenstrasse station will be opened as the first sections of the new cross-city link. TBD created a campaign for this.
The two structures are handed over for operation in a ceremony. The almost five-kilometer-long Weinberg Tunnel connects Zurich main station directly with Oerlikon and thus offers the most direct and fastest route through the congested city. The TBD agency has also implemented this point as the main message in the current ZVV film. Poster, print and BTL motifs show additional themes such as the time saved for the communities on the left bank of Lake Zurich or the view of the entire cross-city link.
//www.youtube.com/watch?v=S-qxhqb19GE
Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Marketing Communications). Responsible at TBD: Tom Seinige, Sandro Nicotera. Production: Solid & Hallerfilm / Rudi Haller. Director: Reggie Pack; director of photography: Pascal Walder; editor: Benjamin Fueter. Music: Walter Mair; Grading: Rushes. Sound studio: Jingle Jungle.
