Pink: Image campaign created for Startups.ch

The Swiss company Startups.ch has been advising and supporting young entrepreneurs since 2005. In the meantime, more than 7,000 young companies have successfully taken their first steps towards independence thanks to Startups.ch. With the goal of making Startups.ch and its services more widely known in Switzerland, Rosarot has created and implemented an image campaign. Surveys show that the feeling of creating something of one's own is one of the most important arguments when starting a new business. With this in mind, the Zurich advertising agency created the tagline "Make your baby with us". The ambiguous approach is intended to surprise and force the viewer to think about the topic. Based on this, rosarot has realized various poster and advertisement subjects and an acoustic interpretation in the form of a radio spot.

Responsible at Startups.ch: Michele Blasucci (Founder and Member of the Executive Board),
Walter Regli (co-founder and member of the Executive Board). Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Mariana Navarro (consulting), Yolanda Lopez (art direction), Claudia Kabosch (graphics), Marco Christen (polygraph).