Customer growth and pitch wins
Various agencies are pleased about client growth and pitch wins. This time with us: Wirz, WVC and Aroma.
Wirz: Won pitch for major Migros Christmas campaign
In a prominent, multi-stage pitch, the agency from Üetlibergstrasse came out on top with an integrated approach across all media. Work on the unusual concept has already begun.
WVC wins Koenig in pitch process
Koenig has invited for a pitch for its new brand appearance. WVC is allowed to accompany the brand with its cult products with immediate effect. Koenig offers with its grill world "Joie de vivre", "Passion" and "Discover" the right gas grill for every interested party. The three worlds correspond to the different design lines and price classes. The product range extends from designer professional gas grills to practical balcony grills. In addition to the grills, KOENIG offers a wide range of accessories such as tongs, grill brushes, grill gloves, turning shovels and much more. Parallel to the BBQ segment, Koenig offers household appliances for every situation in the "Electrical" segment. In addition to coffee makers, there are humidifiers, raclette and fondue machines, kettles, juice squeezers and much more.
The aim of the pitch in phase one was to redefine the packaging design for all products. On this basis, all communication tools such as the new website and brochures will be adapted. WVC was able to convince the jury with its packaging and color concept and won the pitch. Step by step, the individual communication measures are now being implemented.
Aroma wins pitch for Luga presentation of the canton of Zurich
In spring 2015, the canton of Zurich has been invited to appear as a guest canton at the Lucerne Agricultural and Trade Exhibition Luga. The government council wants to use this opportunity to present Zurich at the Luga 2015 as a multifaceted, efficient and colorful canton. Aroma was commissioned with the conception, planning and realization of the overall appearance. The concept of Aroma convinced in a pitch of the State Chancellery of the Canton of Zurich. The Luga experience fair attracts around 120'000 visitors every year and offers a mix of entertainment, experience, sales and information. Zurich as a guest canton presents a special show on about 800m2 including various gastronomy businesses.
The garden designed by Aroma with flowers, berries and trees is a central part of Zurich's appearance and stands for recreation, leisure and pleasure and is thus intended to become a unique experience within the hustle and bustle of the trade fair. An eight-meter high wooden tower will offer views of landscapes and sights of the canton. Special attention will be paid to the aspect of sustainability. For this reason, cooperation is being sought with institutions in the field of vocational training and youth work. Among other things, apprentices from the canton of Zurich will be employed to build and maintain the garden.
