The fastest way to Europe is via the SBB
As part of SBB's current Europe campaign, Statement was commissioned with a guerrilla campaign. The agency installed over 250 signposts in 5 German-speaking Swiss cities at high-traffic locations around the respective train stations.
These showed selected European cities, including the travel time from the respective departure station. All signposts naturally pointed in the direction of the respective station.
Responsible at SBB: Petra Thomann (Marketing Communications Passenger Transport). Responsible at Statement: Renato Auer (overall responsibility), Philipp Brunner and Roger Gebert (strategy and concept), Till Ramstein (graphic design).
