Ruf Lanz warms up Switzerland for heating with oil

Ruf Lanz is the new lead agency responsible for the campaign "Heating with Oil" (Werbewoche.ch reported). Around half of all buildings and apartments in Switzerland are equipped with oil heating, according to building and housing statistics from the Federal Statistical Office (FSO). With good reason, according to a press release: heating oil is the guarantor of security of supply par excellence because, unlike the grid-bound energy sources natural gas and electricity, it can be stored. In Switzerland, corresponding compulsory stocks that cover the heating oil requirement for at least four and a half months are anchored in law. Having your own tank makes you independent and protects you from supply bottlenecks. The new campaign communicates this in a concise and pointed way.

The campaign will be launched in all parts of the country with TV commercials and will be accompanied by digital, print and POS measures. These will also provide more detailed information. This is because the heating oil industry has continuously developed its equipment in recent years. Thanks to the high efficiency of today's heating technologies, fuel can be used sparingly, which is good for the wallet and the environment. By using the new low-sulfur eco heating oil, efficiency can be increased even further. The new claim, also developed by Ruf Lanz, is a distillation of all the benefits: Heating with oil. The refined energy.

Responsible at the Petroleum Association: Rolf Hartl (President), Dr. Roland Bilang (Managing Director), Tülay Ergin (Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Thomas Schöb, Florian Birkner (Text), Cem van der Schaar (Agency Producer), Tanja Felix (Consulting), Sebastian Durband (Consulting Management). Photography and image editing: Staudinger + Franke. Media: Mediaplus. Responsible at Onfilm Switzerland: Michael Gloor (Producer), Andreas Hoffmann (Director), Armin Franzen (Cinematographer), Sven Budelmann (Editor), Stefanie Fuge (Styling), Post Production: Syndicate, Björn Benchert. Sound Design: Hastings Zurich, Nadin Hadorn.