Erdmannpeisker: Shooting for PB Swiss Tools
"Work with the best". For the fourth year in a row, the Biel-based agency Erdmannpeisker has visualized PB Swiss Tools' self-confident brand promise with breathtaking key visuals from the Swiss Alps.
Under the direction of Creative Director Gabriel Peisker and together with photographer Alexander Magerl, great images have been created. They show workers using their high-precision PB Swiss Tools tools to complete challenging jobs in spectacular locations. After last year's vertigo-free assignment on a gondola, an exciting working environment was found again this year: a huge dam wall. Surrounded by the mountain peaks of Le Cheval Blanc, Pic de Tenneverge, Mt. Ruan and Tour Sallière, Lac d'Emosson is surrounded by an arched wall at 1930 m above sea level. M. is dammed by an arched wall. The perfect scenario for a PB Swiss Tools shoot and at the same time a motif that perfectly conveys Swissness in an international environment.
Thomas Schlapbach from PB Swiss Tools: "Photographing in this setting was fantastic. These photos will inspire our international customers once again."
The key visual is also the cover for the product catalog. The introduction to the chapters is introduced by further images from the shoot. The photos are also used from the campaign to the Internet and POS.
Responsible at PB Swiss Tool: Thomas Schlapbach. Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser (AD), Rainer Neusius (consulting). Photographer: Alexander Magerl
