Scatter plan: With CS Viva to the Swiss Music Awards
The Swiss Music Awards will celebrate their seventh edition at Zurich's Hallenstadion on March 7, 2014. Credit Suisse Viva is the main sponsor of the event. As part of this new partnership, Streuplan created an integrated campaign.
For the seventh edition, the Swiss Music Awards are moving to the Hallenstadion Zurich and opening their doors to Swiss music fans. For the first time, the coveted awards will be presented in public and made accessible to a large audience. Credit Suisse Viva, the banking service for young people and students, is supporting the event as the main sponsor. Streuplan was responsible for the entire communication of the partnership.
The Viva Music Quiz puts the target group's music knowledge to the test. Participants who answer the tricky questions correctly have the chance to win two out of 100 tickets for the show. In addition to the Viva Music Quiz on the Internet, the Viva Quiz Taxi is also on the road in various Swiss cities. If passengers answer five music-related questions correctly during the journey, they win two standing room tickets for the Swiss Music Awards. With a master question, participants can then put all their eggs in one basket and win VIP tickets. However, anyone who answers a question incorrectly must get off the bus and continue the journey on foot.
The first two episodes of the Viva Quiz Taxi from Zurich and Basel can already be seen on 20 Minuten Online. Further episodes from Bern and Lucerne will be broadcast in the coming weeks.
Responsible at Credit Suisse: Tarkan Özküp Marketing Private Banking & Wealth Management - overall responsibility), Daniel Fischer (Marketing Private Banking & Wealth Management Clients Switzerland), Olivia Zechner (Marketing Private Banking & Wealth Management Clients Switzerland Bonviva&Viva - team leader), Raffael Leu (Marketing Private Banking & Wealth Management Clients Switzerland Bonviva&Viva - project leader), Christian Clavadetscher (Marketing Private Banking & Wealth Management Clients Switzerland Bonviva&Viva). Responsible at Streuplan: Thomas Back (overall responsibility), Stefanie Fink (art direction), Ennio Cadau, Barbara Michel (text / concept), Sébastien Rouiller (consulting), Rebecca Kalina (project management), Dalibor Tihi (online). Online: INM. Film: John Allen AG.
