Leo Burnett: Turnaround sets most awarded poster campaign in the world 2013
Great honor for Leo Burnett and Switzerland: For the first time, a Swiss campaign leads the international annual ranking "The Big Won".
In 2013, the turnaround sentences for Swiss Life were the most awarded poster campaign in the world. The Big Won is published once a year as an overall report, based on the leading national and international creative competitions for classic advertising, direct marketing, new media and digital communication.
Top Posters & Outdoor 2013
| 1 | Life Turns | Leo Burnett Switzerland | Swiss Life | 38 |
| 2 | Cokehands | Ogilvy Shanghai | Coca-Cola | 30 |
| 3 | Forest/Gorge | Ogilvy Gurgaon | Philips LED Torches | 28 |
| 4 | Dumb Ways to Die | McCann Melbourne | Metro Trains | 27 |
| 5 | Dove Sketches | Ogilvy Sao Paulo | Dove | 26 |
| 6 | Mobile Medic | GP Y&R Melbourne | Australian defense | 27 |
| 7 | Ray-Ban 75 | Marcel Paris | Ray-Ban | 22 |
| 8 | Pelicans | Y&R Dubai | Harvey Nichols | 21 |
| 9 | Push for Drama | Duval Guillaume Antwerp | TNT | 20 |
| 9 | Tower of Faile | DDB New York | NYC Ballet | 20 |
| 9 | Small World | Leo Burnett Sydney | Coca-Cola | 20 |
Source: Directnewideas.com
