Planet: QR codes put into shape
The Lucerne agency Planet has designed new forms of QR codes for Gastroimpuls.
QR codes will make the breakthrough. Or will they? The advertising world doesn't agree, but the squares are becoming more and more common. How do you make QR codes look good? Planet thought ahead for Gastroimpuls, a company that sees itself as an impulse generator for the restaurant industry. The task was to link the innovations of Gastroimpuls with the variety offered and not to leave the previous advertising world of "gastronomy solutions for everywhere". Thus, for the first time, Planet modified QR codes and put them into shape. In various forms from the gastronomy sector. Knives, glass, pepper mill and more are now at the center of posters, flyers and advertisements and are directly linked to the appropriate promotions of the items shown.
Responsible at Gastroimpuls: Mario Hunkeler (CEO), Mark Buchecker (Member of the Executive Board). Responsible at Planet: Silvan Kaeser (creative direction), Reto Odermatt and Andreas Stebler (graphics), Beatrix Imhof (consulting).
