Sunrise: Guerrilla action for the iPhone launch
Sunrise has developed a guerrilla campaign for the launch of the new iPhone and implemented it with Polymorph. This gives you the chance to win the new smartphone in ten cities even before it goes on sale.
The launch of the new iPhone is eagerly awaited by many customers. Sunrise has launched a guerrilla campaign to demonstrate in a humorous way that you can be the first to get the new iPhone at Sunrise - the winner can pick up the new iPhone the next day at the Sunrise Center. Sunrise is setting up the "Be the first" finish line in Aarau, Basel, Bern, Geneva, Lausanne, Lugano, Lucerne, Rapperswil, St. Gallen and Zurich on October 24. At 6 p.m. sharp, you can find out exactly where it is located in which city - on the Website or by text message. The first person to cross the line will win an iPhone 5S. At the same time, Sunrise is using the campaign to draw attention to its "Sunrise Now" mobile phone subscriptions, which are specially tailored to the needs of smartphone users. The trailer for the campaign has already been viewed over 73,000 times on YouTube after just one day. (hae)
