New love: Lenzerheidi and Gigi from Arosa
A national advertising campaign publicizes the new ski area connection between Arosa and Lenzerheide. On behalf of the agency Küttel Laubacher, Maybaum Film produced the national TV spot for it.
Based on the print and online advertising, Lenzerheidi and Gigi from Arosa are also the focus here. They represent the two ski resorts, which have fallen in love and will be one in the future.
Director Stephan Usteri and DOP Daryl Hefti were responsible for the implementation of the spot. The result is an atmospheric good-feel commercial that shows the versatile offer on and off the slopes of Arosa and Lenzerheide, according to a statement on Friday.
Responsible at the marketing group Arosa/Lenzerheide: Pascal Jenny, Yvonne Wüthrich. Responsible at Küttel Laubacher: Nicole Laubacher, Daniel Küttel. Responsible at Maybaum Film: Michel Frutig (production manager), Stephan Usteri (director), Daryl Hefti (DOP).
