TBD: A rhyme with the ZVV

"Thou shalt not rhyme" is a text mantra that is strictly adhered to in many agencies. Except at TBD and the ZVV.

In the new radio spots, they do more than just rhyme with typical traffic situations, as the agency writes in a press release. This makes the spots "so weird that they are good again", according to the ZVV itself. You may shake your head at this, but it is undisputed that the commercials literally invite you to rhyme yourself. Which you can do to your heart's content on the ZVV's social media channels.

Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Head of Advertising). Responsible at TBD: Tom Seinige, Alexander Holtz, Nemi Gajic. Production: Selmi Tonstudio.
 

//www.youtube.com/watch?v=KaT24N-iGds

//www.youtube.com/watch?v=W0_DRE55_QE

//www.youtube.com/watch?v=Si2MDSvLPUk

//www.youtube.com/watch?v=JxAuMR4Y8wo

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