TBWA creates campaign mix for Frxsh
TBWA\Zurich has launched an online campaign mix for the mixer Frxsh, drawing on star chefs among others.
When you think of product innovations, a blender would probably be in last place. That's exactly what appealed to five gentlemen in their prime, and together with regional partners they developed Frxsh. They have launched a drink mixer on the market that, with its handling and high-quality components, has also found a permanent place in star kitchens.
As a Frxsh partner from the very beginning, TBWA\Zurich already supported the developers from the naming to the packaging to the corporate identity (Werbewoche.ch reported). Accordingly, the current campaign also comes from TBWA\Zurich and includes, in addition to a comprehensive Website with store also an advertorial and online banner in the NZZ online edition. Star chefs Tanja Grandits from Restaurant Stucki in Basel and Stefan Meier from Rathauskeller in Zug were won over as testimonials. The advertising media will be in use until the end of July.
Responsible at Frxsh: Rudolf Räber (BoD). Responsible at TBWA\Zurich: Frederick Rossmann, Marcel Vogt, Tizian Walti, Martin Schmidlin, Barney Rees, Laura Haas, Chan I. Au, (creation), Matthias Kiess, Edith Swiezy, Mariko Thölen (consulting).
