Erdmannpeisker: Alarm for Rivella's thirst quencher
Following the great success of 2012, Erdmannpeisker is once again sending the Rivella thirst-quenching mobile on a promotional tour. It is currently in constant use in Basel, Bern, Zurich, Lausanne and Lugano, driving up with blue lights to companies with hot jobs and quenching the thirst of their employees.
The campaign was announced with advertisements in 20 Minuten and banners on 20min.ch. Companies could register on 20min.ch and win a Rivella refreshment for their employees. The success of the promotion will be communicated on an ongoing basis with public reports in the respective editions of 20 Minuten, according to a statement. For example, with mission reports of the thirst-quenching mobile and the reactions of the refreshed employees, as in the case of the mission at the Basel professional fire department. Rivella's quick intervention quenched the firefighters' thirst.
Responsible at Rivella: Carla Mathieu, Product Manager. Responsible at Erdmannpeisker: Gabriel Peisker (CD); Rainer Neusius (consulting); Christina Weisser and Patrick Fawer (art direction); Peter Rettinghausen (lyricist).
