Cannes Lions: First shortlists announced
Die ersten Shortlists für die begehrten Löwen von Cannes sind bekannt. Die Schweizer Agenturen Y&R und Draftfcb/Lowe sichern sich zum Auftakt Nominationen.
In the category "Direct"two Swiss agencies are in the running for shortlist spots: Y&R with "Exclusion" for the Hilfswerk der evangelischen Kirchen Schweiz (Heks) and Draftfcb/Lowe with "The fastest Christmas Song" for BMW.
The BWM campaign also earned Draftfcb/Lowe a shortlist spot in "Promo & Activation" and is the only Swiss agency represented in this category. The category "Innovation", on the other hand, will take place without Swiss participation.
