Cannes Lions: exhibition and book on the most influential campaigns
As part of the 60th anniversary of the Cannes Lions Festival of Creativity, the organizers are launching an exhibition and a book entitled "Game Changers" about advertising campaigns that have significantly changed the advertising industry.
The Cannes Lions Festival of Creativity, which is taking place for the 60th time this year, is launching an exhibition and a book entitled "Game Changers" on advertising campaigns that have significantly influenced and changed the advertising industry over six decades. These include campaigns such as "Think Small" by Volkswagen and the "Launderette" laundromat ad by Levi's. The accompanying book "Game Changers: The Evolution of Advertising", published by Taschen Verlag, also addresses the context in which these campaigns were created - enriched with reports from important personalities such as Lee Clow, Chairman of TBWA or Sir John Hegarty, Worldwide Creative Director & Founder of BBH Global.
The exhibition will take place from June 15 to 22, 2013 at the Palais des Festivals and will be open to delegates and the public. After the Festival, the exhibition will be presented at various locations around the world. The book "Game Changers: The Evolution of Advertising" will be available for the first time at the Festival in Cannes and in bookshops and online from late summer. Further information is available at Gamechangersatcannes.com to find.
