Marti turns escalators into catwalks
Marti has designed new posters for Shopping Seen. These can be seen around and in Winterthur.
In order to turn escalators into catwalks, the charming coziness of the manageable neighborhood center is needed, according to the agency. For example, that of the Shopping Lakes. Marti dramatizes this differentiating feature of the friendly neighborhood center in contrast to the anonymous large center in the new poster campaign.
Responsible at Marti Communications: Thomas Krebs and Anita Kittel (consulting), Sarah Massaoudi, Stefan Beck (creation). Photo: Photosolar.
