Erdmannpeisker now drinks Michel fruit juices
Biel-based agency Erdmannpeisker got up earlier than the competition and won the pitch for Michel's account. The traditional Swiss brand, founded in 1929 by Louis-Edmond Michel, has belonged to Rivella since 1983.
Marketing Manager Cornelia Marending on the decision in favor of the Biel-based company: "Erdmannpeisker impressed us with a concise UAP and the campaign idea. The concept approach, which can be applied well to different media formats and underlines Michel's high quality and naturalness, convinced us."
According to the press release, TV commercials, posters, eBoards, ePanels, online banners and various BTL measures are planned. The campaign is scheduled to start in September of this year.
