JvM/Limmat: Safely across the road with Ueli Maurer
Gemeinsam mit Bundespräsident Ueli Maurer verteilte der TCS am Automobilsalon in Genf die ersten von 50'000 Playmobil-Figuren aus dem Film «Halt bevor’s knallt». Die Figur wurde gemeinsam von Playmobil, dem TCS und Jung von Matt entwickelt.
Now it has been included in the official Playmobil range under product number 6096. In addition to the little men, which can be purchased exclusively at TCS section offices, over 20 life-size figures have also been produced for exhibition purposes. In addition, all 80,000 first-graders in Switzerland receive a Playmobil crossing guard safety vest at the start of the school year - at the Motor Show, Ueli Maurer put on one of the printed vests himself.
Responsible at Touring Club Switzerland: Jean-Marc Thévenaz (Head of Road Safety Touring Club Switzerland), Helmut Gierer (Campaign Manager Touring Club Switzerland). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction), Cyrill Wirz (Text), David Hanselmann (Art Direction), Alexander Moltzen (Graphics), Matthias Adolf, Tanja Mezan (Consulting), Roland Thomann, Philipp Bühler (Public Relations/Social Media).
