Aroma: Mall promotions for Coca-Cola and Nestea
Aroma staged Coca-Cola and Nestea seasonal promotions in Swiss shopping centers in 2013. The mall promotions are designed not only to create a brand experience, but also to increase footfall and thus boost sales.
By developing a modular system that can be adapted to seasonal stagings, a promotion with an entertainment character was created for visitors, the agency said in a statement Friday. The first implementation took place to match the Coca-Cola Polar Bears campaign.
