Adello expands mobile video network
Kaufcom and Adello are newly collaborating on advertising sales, focusing on rich media/mobile video.
The two companies are focusing on mobile video to meet the high demand for dynamic mobile advertising formats in marketing, Adello wrote in a statement Monday. "This marketing cooperation is ideal for us because we reach an audience of millions with our apps, which Adello can ideally tap into thanks to its international focus and strong sales teams," said Patrick Hofer, CEO and founder of Kaufcom and Swiss mobile pioneer. Commenting on the collaboration, Adello Switzerland Managing Director Sandor Laczko says: "Kaufcom reaches an audience of millions every day with their apps. For us, the collaboration expands the range of mobile video formats with apps that segment well to target audiences."
