Contexta: Winter campaign for SBB and public transport
With a new TV commercial, the Contexta agency encourages people to take advantage of the current combined offers from SBB and public transport and take one of the more than 100 seasonally discounted day trips.
This winter, SBB and ÖV are once again tempting customers with over 100 combined offers. From tobogganing adventures to wellness experiences, there should be something for everyone, according to the press release, which also shows the spot from Contexta. It takes TV viewers on the journey of an active young man - a reflection of the sporty core target group - across snow-covered Switzerland, through all kinds of winter activities and acquaintances that change at the breathtaking pace of the match cuts.
But this winter, the company aims to boost sales in leisure travel not only with a TV commercial, but also with monthly changing poster campaigns around Swiss train stations, POS brochures, and online displays.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications, Leisure Campaign). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Vanessa Mermoud (graphics), Daniel Müller (text), Evelyn Brodmann, Monika Siegenthaler (consulting). Film production: Shining Pictures, Zurich, Marco Lutz (direction), Stefan Bircher (production). Photography: Jonathan Heyer. Image editing: Patrik Rohner.
