Campaigns nominated for Marketing Trophy 2013
The interdisciplinary jury has selected 12 projects for the Marketing Trophy, the "Marketer's Oscar". The winners will be selected and presented with their awards at an award show on March 5, 2013, at the Swiss Marketing Day at the KKL Lucerne.
Every year, the Marketing Trophy is awarded to the most innovative and successful marketing implementations in Switzerland, according to the organizer in a press release. The prize is awarded by Swiss Marketing, the professional organization for marketing and sales. The projects are judged by an interdisciplinary jury of twelve experts, chaired by Marco Bernasconi, Managing Director of Wemf für Werbemedienforschung.
The 2013 nominees
Category large enterprises
- Neue Aargauer Bank with the "We solve this" project, positioning
as an advisory bank
- BLS with the "Lötschberger - simply great excursions" project,
a regional excursion concept
- Bischofszell, with the project "Terra Chips - Bring Taste
to the world", taste design by consumers
- Ikea, with the project "IKEA Switzerland - Revitalizing the brand",
for a revitalization of corporate values
Category SME
- Stanserhorn Railway, with the project "World novelty CabriO", first
open cable car in the world
- Maurice Lacroix, with the project "The French Job", an ultra
sporty luxury watch
- Your deal, with the "Home&Living" project, online furniture and
Designer products for sale
Category Non Profit Organizations
- One Young World, with the project "Make Followers Leaders and
Leaders Followers", Congress for Intercultural Dialogue
- My Happy End, with the project "Marketing offensive for
Legacy fundraising", more wills in favor of charitable organizations
Organizations
- Swiss Cancer Foundation, with the project "Companies in the fight
against cancer", entrepreneurs get involved and help determine
- Pet Recycling Switzerland, with the "Pet Box Cup" project, locate and
using the PET collection points
- Bag, Federal Office of Public Health with the "Love Life" project,
Prevention of sexually transmitted diseases
Special price
The special prize is tied to categories and is only published at the award ceremony. It recognizes projects that stand out due to their outstanding ideas or innovative aspects, but do not fully comply with the strict rules of the Marketing Trophy.
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The Swiss Marketing Day
The Swiss Marketing Day with the presentation of the Marketing Trophy will once again take place at the KKL Lucerne. The following keynote speakers will be speaking on the topic of "Of hunters and drivers - or how sales and marketing come together to shoot a leaf":
Hermann Simon, expert in strategy, marketing and pricing with the topic of his bestseller "Hidden Champions". Chester Elton on the development of a marketing culture of sales. Douglas Stephens, retail futurist, on new trends and strategies. Jolly Kunjappu, the man without a job, on change and how to master it. Susanne Wille will once again be the moderator.
