RTR: Euro RSCG Zurich turns a news story into a story
Since the beginning of the year, SRG subsidiary Radiotelevisiun Svizra Rumantscha has positioned itself as the media storyteller of Graubünden. As part of this reorientation, Euro RSCG Zurich has designed a new cinema spot for RTR with minimal resources.
The 30-second program tells the story of the regionally much-discussed news about the brown bear M13, which collided with an RhB locomotive a few weeks ago, as a gripping story with a crazy causal chain. Because behind every news story there is a story, which is carefully researched and vividly illustrated by the RTR journalists.
The new spot will be on air throughout Graubünden from September.
Responsible at RTR: Mariano Tschuor (Director), Maurus Dosch (Commercial Director), Esther Bigliel (Communications and Marketing). Responsible at Euro RSCG Zurich: Alexander Holtz (CD), Ivan Madeo (concept/text), Philipp Lengyel (art direction), Remo Rudolf (graphics), Cara-Anne Specker (art buying), Christina Mayer (strategy), Marcel Mägerle, Niklaus Huwyler (consulting), Frank Bodin (overall responsibility). Kompost Film (film production), RTR/Jingle-Jungle (sound studios).
