Erdmannpeisker: Rivella quenches thirst at workplaces
Together with the Erdmannpeisker agency, Rivella created a refreshing campaign and quenched thirst at workplaces. The campaign was carried out in collaboration with various Swiss radio stations.
Roofers, ironworkers and office workers were invited to apply to be the sweatiest job in Switzerland. The winners were then surprised by the Rivella thirst quenchers at their workplace. The thirst-quenching team, which toured Switzerland in a Rivella-red thirst-quenching vehicle, delivered a refreshing load of Rivella to the winners for the entire workforce.
Responsible at Rivella: Cornelia Marending (Head of Marketing), Beatrix Grosso (Senior
Brand Manager Rivella), Susanne Hohler (Product Manager Rivella). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrick Fawer, Daniel Hesse, Christina Weisser
(AD), Selina Helbling, Rainer Neusius (consulting), Daniel Kunz (making-of), Felix
Reidenbach (illustration), Radio Energy (production of radio spots). Responsible for online: Daviesmeyers (social media), Seitenkick (online banner). Responsible for media planning: OMD Lake.
