G+J Switzerland markets Financial Times Germany in Switzerland
Gruner + Jahr (Switzerland) has taken over the marketing of the Financial Times Deutschland FTD in Switzerland from commercial agent Stefan De Muynck. The agency will market the print and online editions of FTD with immediate effect.
FTD is in the tradition of Anglo-Saxon interpretive news journalism and, as a pioneering business and financial medium, is aimed at decision-maker target groups. Its readership has a very high level of education and income, the agency wrote in a press release on Wednesday. In addition, FTD's readership often occupies top positions in the economy.
