Faspo honors best sponsoring projects
The best sponsoring projects of 2011 were presented with the 19th International Sponsoring Award (ISA) by the Faspo Sponsoring Association in Hamburg on March 22, 2012. The prize in the "Public Sponsoring" category went to Swiss companies.
The 2012 winners:
Public sponsorship category
In the Public Sponsoring category, the ISA was awarded for the "2 x Christmas" project, a campaign by Swiss Post, the Swiss Red Cross and SRG. The jury stated that the project successfully combined sponsorship and core services. Parcel delivery as an original business focus is used to provide a social service that inspires customers, business partners and employees alike. The commitment is characterized by a high level of credibility and positions Swiss Post as a likeable and trustworthy company. The jury acknowledged that the "2 x Christmas" campaign has already taken place 15 times, making it one of the highest-profile social sponsorships in Switzerland.
Cultural sponsorship category
Bayer received the ISA in the cultural sponsorship category for Bayer Arts & Culture. In the jury's statement, the company's significant commitment, which dates back more than 100 years, was rated as "outstanding".
Sports sponsorship category
In the Sports Sponsoring category, the ISA goes to Deutsche Post and the BBDO Live agency for the "Absolut treffsicher" project, the e-Postbrief campaign for the FIFA Women's World Cup 2011. The jury described the project as an exemplary sponsorship activity for women's soccer, for the company and its new products such as the e-Postbrief.
Media sponsorship category
In this category, the ISA was awarded to Berliner Bank and the agency Felten & Compagnie for sponsoring the "Berliner Bank Future Dialogs". Based on scientific studies, the bank, together with its media partners, initiated events on the future of the city.
Innovation category
A1 Telekom Austria and the executing agency WWP were honored with an award for the "innovative identification of the A1 brand in sports sponsoring".
The Jury of the 19. International Sponsoring Awards: Jean-Baptiste Felten (Chairman), Faspo Vice President (Felten & Cie, Winterthur); Christine Angenendt (Pilot Group); Stephan Frucht (Kulturkreis der Deutschen Wirtschaft im BDI); Oskar Gut (Switzerland); Arnold Hermanns (Universität der Bundeswehr, Munich); Oliver Kaiser (President Faspo, Ledavi Group); Brigitte Kössner-Skoff (Initiatives Economy for Art, Vienna); Dieter Mussler (Mussler Communication, Frankfurt); Hans Conrad Walter (Causales, Berlin); Lutz Weidner (Bureau Weidner); Yvonne Wodzak (New Business), Jochen Zimmer (Horizont).
