Scholz & Friends Zurich realizes new motifs for Oakley
Ab Mai 2012 geht Oakley im Rahmen der internationalen «Beyond Reason»-Kampagne mit zwei neuen Motiven on Air. Sowohl für die Kreation als auch die Umsetzung ist Scholz & Friends Zürich verantwortlich.
Scholz & Friends has been Oakley's European lead agency since 2010 and is responsible for the eyewear and apparel manufacturer's brand and product communications. The slogan "Beyond Reason" describes the willingness and desire to go further than the norm dictates, to make the impossible possible, to achieve the unthinkable, says Christian Mascarenhas, Communications Manager Oakley Europe, about the current campaign approach. Formula 1 world champion Fernando Alonso and rally record champion Sebastien Loeb act as brand ambassadors and were staged by photographer Sebastian Hänel.
The current motifs are used in all European core markets: Germany, France, Italy and Spain.
Responsible at Oakley Icon Ltd: Christian Mascarenhas (Communications Manager Europe), Olaf Dunz (Brand and Marketing Director Europe). Responsible at Scholz & Friends Zurich: Marcin Baba (Sen. Art Director), Wim Lanz (Jun. Art Director), Sören Schröder (Copywriter), Annika Seidel (Group Account Director), Cristina Tamargo (Art Buying). Photographer: J. Sebastian Hänel.
