Swiss Effie 2012: 48 campaigns nominated for the final round
The Swiss Effie 2012 jury, led by jury president Torsten Tomczak, has completed the first round of judging and nominated 48 campaigns for the second round.
In the first round of judging, each of the 24 jury members assessed 26 or 27 cases online. The evaluation was based on an internationally recognized scoring system. The sole purpose of this first round of judging was to assess the impact of the submitted campaigns in relation to the defined objectives. On March 21, the jury will meet and, based on the creative implementations and the score from the first round, decide which of the 48 nominated campaigns will receive an Effie Award in gold, silver or bronze.
The cases nominated for the second round of judging are listed on www.effie/nominationen.ch.
The award ceremony of the Swiss Effie 2012 will take place on April 24, 2012 in the studios of the Swiss television SRF in Zurich. You can register shortly at www.effie.ch.
