Wirz Corporate: New overall appearance for Ribag
As part of an agency evaluation, Ribag decided to commission Wirz Corporate to revise its brand identity.
As part of the contract, all communication media and measures will be comprehensively revised. This includes the website, various catalogs and print products as well as the trade fair presence. In addition, a new iPad app for sales support and an image film will be developed.
According to the press release, Ribag is one of Europe's leading manufacturers of modular lighting systems and luminaires. The LED and fluorescent luminaires are characterized by a deliberately simple and understated design. The comprehensive re-branding and communication project aims to express these characteristics even more strongly in the brand image and strengthen Ribag's positioning on the international market. The new image will be launched in mid-April at the Light + Building 2012 trade fair in Frankfurt.
