JvM/Limmat: Interactive Christmas Greeting for Smart
Shortly before the holidays, Smart surprises its customers with a digital Christmas greeting. This was developed by Jung von Matt/Limmat.
A Smart car curves through a winter landscape, driving a Christmas greeting into the snow as a track. Anyone who wants to can drive on the Site write your own message in the snow with your smart. The personal wishes are then sent as an e-card by mail, Facebook or Twitter.
There are also a few Eastereggs in the Christmas driving fun, as the agency writes. If someone takes a contemplative tone, Santa Claus gets out of the Smart car and intervenes.
Responsible at Smart (Mercedes-Benz Switzerland): Carmen Mola Galván (Brand Manager Smart). Responsible at Jung von Matt/Limmat: Lukas Frei (Creative Direction), Samuel Christ (Text), Maurus Zehnder, Claude Eberhard (Art Direction), Deborah Herzig (Art Buying), Ariane Sonderegger (Consulting), Elefant Studios (3D Environment), Severin Gehring (Programming).
